Episode 27: “Para La Cultura”

Born and raised in Modesto, CA with parents from Michoacan, Mexico, Chris grew up on American culture with love for his family’s Mexican roots and customs. In Episode 27 we dive into what it means to stay true to your roots, crafting a brand and collection of wines that speak to Hispanic roots and Latin culture from a region that’s rarely given the recognition it should (shoutout to Lodi!). Chris shares what it means to create sustainability for people of color in the wine industry, and ways of moving beyond the fear of having to assimilate to fit into